PRIVACY POLICY

Ford Basketball Academy, LLC

Effective Date: November 2, 2026

Ford Basketball Academy, LLC ("FBA," "Ford Basketball Academy," "we," "our," or "us") is committed to protecting the privacy and personal information of the athletes, parents, guardians, coaches, and individuals who interact with our organization.

This Privacy Policy explains how we collect, use, store, and protect personal information through our website, training programs, clinics, camps, memberships, online services, and communications.

By using our website or providing personal information to Ford Basketball Academy, you acknowledge the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

Ford Basketball Academy may collect personal information when individuals visit our website, register for programs, purchase memberships, schedule training sessions, complete forms, or communicate with our organization.

Information we may collect includes:

Personal and Contact Information

  • Parent or guardian names

  • Athlete names and ages

  • Email addresses

  • Phone numbers

  • Mailing addresses, when necessary

  • School and grade-level information

Registration and Program Information

  • Training appointments and scheduling preferences

  • Clinic and camp registrations

  • Academy membership information

  • Athlete development information

  • Emergency contact information

  • Medical or accommodation information voluntarily provided for athlete safety

Payment and Transaction Information

When customers purchase training sessions, memberships, clinics, or other services, payment information may be processed through secure third-party payment providers.

Ford Basketball Academy does not intentionally collect or store complete credit card numbers through its standard website forms.

Website and Technical Information

We may automatically collect certain information when visitors interact with our website, including IP addresses, browser types, device information, website usage data, and cookies.

2. HOW WE USE PERSONAL INFORMATION

Ford Basketball Academy uses collected information to:

  • Schedule and manage basketball training sessions.

  • Process clinic, camp, and program registrations.

  • Administer Academy memberships and training credits.

  • Process payments and maintain transaction records.

  • Communicate with parents, guardians, athletes, and customers.

  • Provide updates about scheduled activities.

  • Respond to questions and customer service requests.

  • Improve our website, services, and athlete development programs.

  • Maintain participant safety and emergency contact records.

  • Send promotional communications when appropriate consent has been provided.

  • Comply with applicable legal and business obligations.

We use personal information only for legitimate business purposes consistent with this Privacy Policy.

3. SMS MARKETING COMMUNICATIONS

Ford Basketball Academy may offer individuals the opportunity to receive promotional text messages about our programs and services.

These messages may include:

  • Upcoming basketball clinics and camps

  • Individual and small-group training opportunities

  • Academy membership announcements

  • Special offers and promotions

  • Program registration opportunities

  • Event reminders and availability announcements

SMS Marketing Consent

Individuals may opt in to receive promotional SMS communications by voluntarily selecting an SMS marketing consent checkbox on an applicable registration, booking, or subscription form.

Consent to receive promotional text messages is optional and is not a condition of purchasing any product or service from Ford Basketball Academy.

Message Frequency and Charges

Message frequency varies depending on upcoming programs, events, and promotional opportunities.

Message and data rates may apply according to the recipient's wireless service provider.

Opting Out

Recipients may unsubscribe from promotional SMS communications at any time by replying STOP to a message.

For assistance, recipients may contact Ford Basketball Academy directly.

SMS Privacy and Data Sharing

Ford Basketball Academy does not sell, rent, or share mobile phone numbers or SMS marketing opt-in consent information with third parties or affiliates for their own marketing or promotional purposes.

We may share information with service providers that assist us in delivering text messages, operating communication systems, or maintaining business records. These providers may use the information only to perform services on our behalf, subject to applicable confidentiality and privacy requirements.

SMS opt-in consent information will not be shared with third parties for their independent marketing purposes.

4. EMAIL COMMUNICATIONS

Ford Basketball Academy may send emails regarding:

  • Training confirmations and scheduling updates

  • Program registrations

  • Membership information

  • Payment confirmations

  • Important announcements

  • Newsletters and promotional opportunities

Individuals may unsubscribe from promotional email communications by using the unsubscribe instructions included in applicable emails or contacting us directly.

Certain transactional or administrative communications may still be necessary to provide purchased services.

5. INFORMATION SHARING AND THIRD-PARTY SERVICES

Ford Basketball Academy may use third-party service providers to operate portions of its business.

These services may include:

  • Website hosting and management

  • Online appointment scheduling

  • Payment processing

  • Membership management

  • Email and SMS communications

  • Customer relationship management

  • Business accounting and recordkeeping

These providers may receive information reasonably necessary to perform their services.

We do not sell personal information to third parties.

We may also disclose information when required by applicable law, legal process, or when reasonably necessary to protect the safety, rights, or property of our organization, participants, or others.

6. PAYMENT SECURITY

Payments for Ford Basketball Academy services may be processed through third-party payment platforms.

These providers maintain their own security procedures and privacy practices.

Ford Basketball Academy encourages customers to review the privacy policies of payment providers when completing transactions.

We take reasonable steps to protect transaction information available to our organization.

7. CHILDREN'S PRIVACY

Ford Basketball Academy provides basketball development opportunities for children and teenagers.

We recognize the importance of protecting the personal information of minors.

Parents or legal guardians are generally responsible for registering minor athletes and providing necessary information.

We collect information about minors only as reasonably necessary to administer programs, communicate with families, support athlete development, and maintain participant safety.

We do not knowingly use children's personal information for independent marketing purposes without appropriate authorization.

Parents and guardians may contact Ford Basketball Academy to request access to, correction of, or deletion of their child's personal information, subject to applicable legal and operational requirements.

Our website and online services are not intended for children under 13 to independently submit personal information without appropriate parental involvement or consent.

8. PHOTOGRAPHY AND MEDIA

Ford Basketball Academy may photograph or record training sessions, clinics, camps, and other basketball activities.

Photographs and videos may be used for educational, promotional, or organizational purposes when appropriate authorization has been obtained.

For minors, media permissions may be addressed through a separate parent or guardian consent agreement.

Individuals with questions regarding media permissions should contact Ford Basketball Academy.

9. COOKIES AND WEBSITE ANALYTICS

Our website may use cookies and similar technologies to improve website functionality, understand visitor activity, and enhance the user experience.

Cookies may help us:

  • Understand website traffic and visitor interactions.

  • Improve website performance.

  • Remember certain visitor preferences.

  • Evaluate the effectiveness of website content.

Visitors may adjust their browser settings to limit or disable cookies.

Some website features may not function properly if cookies are disabled.

10. DATA SECURITY

Ford Basketball Academy takes reasonable administrative, technical, and organizational measures to protect personal information from unauthorized access, disclosure, alteration, or misuse.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

We encourage individuals to avoid submitting sensitive information through unsecured communication channels.

11. DATA RETENTION

We retain personal information only for as long as reasonably necessary to:

  • Provide requested services.

  • Maintain accurate business records.

  • Administer memberships and registrations.

  • Meet legal, accounting, or regulatory obligations.

  • Resolve disputes.

  • Maintain appropriate documentation of communications and consent.

When information is no longer reasonably necessary, we may securely delete or de-identify it, subject to applicable requirements.

12. YOUR PRIVACY CHOICES

Individuals may contact Ford Basketball Academy to:

  • Request access to personal information maintained by our organization.

  • Request corrections to inaccurate information.

  • Request deletion of certain personal information.

  • Withdraw consent for promotional communications.

  • Ask questions about our privacy practices.

Requests will be reviewed and addressed in accordance with applicable laws and legitimate business requirements.

To unsubscribe from promotional text messages, reply STOP.

13. THIRD-PARTY WEBSITES

Our website may contain links to external websites, registration systems, payment platforms, or other services.

Ford Basketball Academy is not responsible for the privacy practices or content of independently operated third-party websites.

We encourage visitors to review the privacy policies of external services before providing personal information.

14. CHANGES TO THIS PRIVACY POLICY

Ford Basketball Academy reserves the right to update this Privacy Policy as our services, business operations, technologies, or legal obligations change.

Any updates will be posted on our website with a revised effective date.

Continued use of our website or services following publication of an updated policy is subject to applicable law.

15. CONTACT INFORMATION

If you have questions about this Privacy Policy, your personal information, or our communication practices, please contact:

Ford Basketball Academy, LLC

Franklin, Tennessee

Website: fordbasketball.com

Email: westin@fordbasketball.com

Phone: (256)679-7392

We are committed to responding to privacy-related questions and maintaining the trust of the families and individuals we serve.